Bizarre trend: TikToker Dolly sets Margalla Hills on fire for a video, draws ire

In the midst of a climate change crisis, while everyone is subjected to deadly heatwaves, polluted air quality and water shortage, a famous TikToker with a verified account and more than 11 million followers, decided to start an actual fire at the Margalla Hills for a viral promotional video. Nosheen Syed, known as Dolly, the said TikToker, was later charged on the complaint of the Capital Development Authority (CDA) under wildlife and environment protection laws.

The influencer collaborated with a fashion brand called Bling for this video. In the video, she can be seen walking and posing with a forest fire in the background. After severe backlash, the videos have been removed.

Social media users are infuriated by this ‘disgusting’ and ‘bizarre’ trend that causes ecological damage and risks human lives in the name of haute culture and called out the social media influencers to do better and be aware of the responsibility they hold. There were several reminders not to think of their videos as mere consumption for certain likes and comments.

Here’s how the internet went against Dolly and the viral culture and sided with nature.

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